Apple vs The Paradox of Choice!

29 Apr 2021
2 531 407 Aufrufe

How Apple kills entire companies with the flip of 1 switch.
The Apple Ecosystem Explained:

MKBHD Merch:
Tech I'm using right now:
Fact sources:
Intro Track: Jordyn Edmonds​​​​​
Playlist of MKBHD Intro music:

  • To continue to learn way more about sharks! -->

    Marques BrownleeMarques BrownleeVor 17 Tage
    • I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked

      sreamwalker24sreamwalker24Vor 7 Tage
    • Love this video really makes you think about choices we have yet somehow we can be so predictable

      Kaff231Kaff231Vor 7 Tage
    • @anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.

      T RT RVor 8 Tage
    • @MKBHD I don’t think so, you ever touched your Camara lens at the end of your every videos ☺️

      Gurjit SinghGurjit SinghVor 9 Tage
    • Apple: Earth and Water. A token to Titles submission to the will of Apple Tile: Earth and water...' draws out sword ' Apple: This is blasphemy this is madness

      e3vL1e3vL1Vor 9 Tage
  • I learned about sharks by watching a tech video

    mkz24mkz24Vor 10 Minuten
  • I'm hearing mortal Kombat fatality voice over reach time you mention a company.

    TonyTonyVor 3 Stunden
  • Watson was absolutely shocking 🙁

    VictoriaWood (as seen on TV)VictoriaWood (as seen on TV)Vor 8 Stunden
  • 15:03 Who else recognized Ayatollah Khomeini? ;)

    Alireza NayeriAlireza NayeriVor 9 Stunden
  • Can you imagine what it means when a 160 warplanes, which are the most destructive and advanced in the world, to launch 450 raids in 40 minutes, attacking a besieged area in a specific geographical area? This is what happened last night in the North Gaza Strip. It was like hell in every sense of a word. We can’t believe that the sun has rise again from the intensity and horror of what happened.

    Seif BoumegouasSeif BoumegouasVor 12 Stunden
  • This might be the most intelligent analogy that I have seen as it relates to how Apple is basically destroying everything in it's path and nobody being able to do a damn thing about it!

    David PauzeDavid PauzeVor 14 Stunden
  • so apple steal other people's idea and then improves it and call it a day

    Imraan AhmedImraan AhmedVor 14 Stunden
  • I see an analogy with how Amazon notices popular products in their webshop and creates similar products under their own label.

    Tom SwertsTom SwertsVor 14 Stunden
  • Since it's Apples software and what not, they should be allowed to do whatever they want

    Eric PrimaveraEric PrimaveraVor 17 Stunden
  • but can apple create calculator app for the ipad?

    Tien PhamTien PhamVor 18 Stunden
    • It exists through spotlight search

      npgoalkeeper _npgoalkeeper _Vor 10 Stunden
  • “I’ll link the video below the like button” I see what u did there 😏

    Cerita JonesCerita JonesVor 19 Stunden
  • Can you do a light phone video marques

    Zabdi Matteo AvoZabdi Matteo AvoVor 19 Stunden
  • when an "ECOSYSTEM" becomes a MONOPOLY

    Phil PanPhil PanVor 20 Stunden
  • 2:22 sheesh thats way too many devices

    Vinayak SinghalVinayak SinghalVor Tag
  • Excellent critique of Apple... with all your Apple products in the background

    Kyle PrinceKyle PrinceVor Tag
  • Would a patent against Apple products make a difference? For example, tile patent their idea of having a bluetooth tile to find your devices. That way apple will have to pay royalties if they want to copy that tech into their ecosystem.

    Franklin TangFranklin TangVor Tag
  • it's the plugged in magic mouse for me ):

    Ryan HolbrookRyan HolbrookVor Tag
  • Definitely iPhone is the 🦈

    Tulio ViloriaTulio ViloriaVor Tag
  • It is simple, Dont look at that shark there is alot of fish in the sea :)

    itsmyaccountitsmyaccountVor Tag
  • Duet was terrible, but I had a choice. Third party styluses were awful, but I had a choice.

    Geordie 1974Geordie 1974Vor Tag
  • There's no way Apple kill Watches in general ! I am an Apple fan and I can say that for sure.

    Sudip DasSudip DasVor Tag
  • wow the intro speech is so 🔥🔥🔥

    Ayman HazimAyman HazimVor Tag
  • Byt Apple does all these things way better, so what's the problem?

    RingsfjordRingsfjordVor Tag
  • apple apple... only apple?

    밝은눈밝은눈Vor Tag
  • when will you get the new ipad pro 2021 for unboxing

    vonster wardvonster wardVor Tag
  • This guy is probably the best tech reviewer there is👌🏾

    Musa TwalaMusa TwalaVor Tag
  • Why can’t Tile create a tag that is compatible with both the Apple “Find My” app and their native app/network? That’s not the same as an app. Remember when you had to download an app to open a .zip file on a computer?

    Paul SukhuPaul SukhuVor Tag
  • Mkbhd giving voice to companies against the big bully

    062 Rabeeh Kalathil062 Rabeeh KalathilVor Tag
  • I think Apple should be asking permission to use your iPhone in a network of AirTag. I don't want people taking advantage of my iPhone as a middle man for locating their AirTags. It's my iPhone. Same thing with Tile. If I install their app I agree to the fact that they are going to use my phone as a network. That way Apple doesn't have an unfair advantage to their competitors.

    Sorren AveriaSorren AveriaVor Tag
  • TIle if u are reading this u should invest in India, here the apple tags are being sold at 136 usd, which is way too much for an avg people living in here. if u set up a competitive pricing here u can built a massive network. set up the price such that tile over apple tag becomes a no brainer. later as ur network grows u can start monthly subscription and shit for added benefits. Also since there aren't much apple devices in India so apple tags are pointless in India any way. Tile u should come here.

    Gallant Sage 69Gallant Sage 69Vor Tag
  • Apple be like, so either way you have chosen death.

    KacchanKacchanVor 2 Tage
  • Noice

    Soham 2077Soham 2077Vor 2 Tage
  • Solely because of this, Pixar will approach Marques Brownlee to voice a cartoon shark

    Sam KuželSam KuželVor 2 Tage
  • How did he record that shark face? How did he record that shark face? How did he record that shark face?

    Scott BakerScott BakerVor 2 Tage
  • I love how Marques is slowly shifting from analysing the products specs to analysing the companies predatory behavior.

    Fernão MoratoFernão MoratoVor 2 Tage
    • Capitalism is predatory always will be

      Hey ByronHey ByronVor 8 Stunden
  • Am I the only one who kept noticing the mouse charging in the background?

    FahimRFahimRVor 2 Tage
  • all had a choice, choose moments: 3:39 , 4:01 , 4:10 , 4:13 to 4:18 , 4:43 , 5:09 , 5:17 , 5:23 , 5:32 , 5:40 , 6:05 , 7:02 , 8:03 , 8:20 , 9:56 , 11:55 , 12:26 , i maby let a slide or two but i dont think (there where 18 choice choose in this video :))

    Adrian SiwiecAdrian SiwiecVor 2 Tage
  • I think Apple will buy Tile in a few years 🤷‍♂️

    Oualid BoOualid BoVor 2 Tage
  • I have to take a second to appreciate the shark memoji.😂😂😂😂

    Noor ArjmandNoor ArjmandVor 2 Tage
  • I chose to watch this video.

    Baron Of HellBaron Of HellVor 2 Tage
  • here's a thought - who cares about any of this shit??? capitalist company releases feature that means other capitalist company has less business???? how about you use your platform to talk abut shit like child labour and environmental impact...

    Ashton WyssAshton WyssVor 2 Tage

    WooukieWooukieVor 2 Tage
  • “You have a choice” Do you though? 🤔

    Jeny PadillaJeny PadillaVor 2 Tage
  • Apple only steals.

    Tom LisTom LisVor 2 Tage
  • no my friend, impressive is the fact how stupid people are! absolutely everything what's tech around us will end up messing our lives 100%! we are just fish in the aquarium, no freedom, no choices, no options, no privacy. tech = shit

    Cristian ChelceaCristian ChelceaVor 2 Tage
  • This is what Apple has always done. Taken something that has a proven market and then putting a slight twist on it and call it innovation. Apple lets small companies take the risk of making, researching, testing, and advertising something. They let them test the market and when they see success they come in behind them and drive them out. There is little to no risk for Apple and only reward. And they can keep doing it because they have the money and lawyers to back it up.

    secureinmyrandomsecureinmyrandomVor 2 Tage
  • Can you plz try putting a ps4 game into a ps5 console

    Manvir ChahalManvir ChahalVor 2 Tage
  • All i want is an apple printer

    Josh KlapperichJosh KlapperichVor 2 Tage
  • Wow! Good to see you waking up and making unbiased content. You are one of my most favorite tech DEhavers, but you have always been biased towards Apple. Now, finally I can watch your content with an open mind.

    Arpan BagArpan BagVor 2 Tage
  • Technical competition does not equal actual competition. Every competition/antitrust regulator in the world should be made to sit down and watch this video, until they get it. Because at the moment, they clearly don't.

    Ben BowringBen BowringVor 2 Tage
  • All the products are either inferior or specialised enough that they haven’t lost their core user base. Technology evolves, tools evolve, some don’t make the cut or need to offer more than a basic product.

    A BA BVor 2 Tage
  • Okay but what choice does Apple have. They see an awesome product area they can expand in and can offer amazing benefits and value to customers. What should they do? Not expand in said area? Gimp themselves in the process? Tile was always a parasite product, that required mobile devices to work.

    A BA BVor 2 Tage
  • This is a bit like Google leveraging Android for traffic updates, or Gmail messages for spam detection.

    ridridVor 2 Tage
  • I think they should just donate their resources to make small businesses better. With Apples experience they’d be a huge help to small businesses 🍎

    christopher quijanochristopher quijanoVor 3 Tage
  • That's Tile's screw up. They had YEARS to seed the market. But they restricted adoption through unreasonable prices over taking the hit for realty. Now it's too late. Greed kills.

    Teetwo DevTeetwo DevVor 3 Tage
  • [5:13] Look how friendly this guy is :D

    Jeevak KuwarJeevak KuwarVor 3 Tage
  • It seems like SAMSUNG’s Smart tags donot exist at all

    Mingmar LamaMingmar LamaVor 3 Tage
  • Apple has become like Microsoft in the 90s... Before the antitrust investigations. Lotus... Wordperfect...

    Walter CrimWalter CrimVor 3 Tage
  • Such good content and much different from other tech channels superb sir

    Shreyas pShreyas pVor 3 Tage
  • Privacy used to go out the window but now it went out of the solar system! 😂😂 Fuck personal life, tell apple and google everything!

    Supreme Liberal BeingSupreme Liberal BeingVor 3 Tage
  • the amount of devides that marques has 2.25 lmao

    aditya dunnaaditya dunnaVor 3 Tage
  • Really great video. Really enjoyed it.

    Rudi du PlooyRudi du PlooyVor 3 Tage
  • Time to choose, Dr. Freeman. It's time to choose.

    Scott TScott TVor 3 Tage
  • Great video.

    Michael LoganMichael LoganVor 3 Tage
  • So people are discovering the nature of Apple about 36 years after they had been exhibiting this pattern, apparently. Personally I accept it and either buy their products (iPhone for example) or don't, but certainly they've been engaging in anti-competitive practices for years.

    thatwasprettyneatthatwasprettyneatVor 3 Tage
  • 5:10 Guess the love affair between Marques and Apple is over

    thatwasprettyneatthatwasprettyneatVor 3 Tage
  • Interesting insight Marques! I do firmly believe there is a middle ground to be established that allows for both Apple and other 3rd parties to coexist and mutually benefit. I think it would be more along the lines of a team approach with clearly defined rules of credit in terms of monetization. Apple can’t afford to quash innovation and obviously 3rd parties won’t be interested if there’s no long term incentive to do so.

    Justin PriceJustin PriceVor 3 Tage
  • The cooing william tentatively ruin because manx paradoxically ignore under a purple semicircle. purring, delicious plantation

    Anita ButlerAnita ButlerVor 3 Tage
  • The resonant lock increasingly wave because cover adventitiously judge pace a sharp rat. shaky, yellow spark

    Anita ButlerAnita ButlerVor 3 Tage
  • Well we know for many years apple is the bad guy. But sheeps never want to listen. If you get to a point of monopoly then people will cry for innovation. 🤷‍♂️🤷‍♂️

    El NiñoEl NiñoVor 3 Tage
  • Forgot about Samsung Tag?? That's actually the best one for me

    Alexia DavidoviciAlexia DavidoviciVor 4 Tage
  • I'm always impressed with the MKBHD ecosystem...its a choice for me to watch tech reviews either on "Everything Apple" or the hip-techy-unbiased visualization of MKBHD

    DLA LADDLA LADVor 4 Tage
  • And Marques just got bigger in my mind.

    dboc2000dboc2000Vor 4 Tage
  • Nice video

    Elite AlpacaElite AlpacaVor 4 Tage
  • Unless tile makes it compatible with the app and the find my network, so it’s a win win situation.

    DerpsAwsomeAndRuleDerpsAwsomeAndRuleVor 4 Tage
  • oh that jump zoom is getting pretty annoying, please lighten up on it. It shouldn't be so obvious for the purpose of stressing the importance of what is being said. You gotta go sublim

    Yuriy KartuzovYuriy KartuzovVor 4 Tage
  • It only takes a small needle to burst the bubble. I own an iPhone but after it broke on me, and needing to drop $400 to repair a broken screen for a X model, I say no more. When this phone kicks the bucket, I’m no longer participating in this circus.

    SirBumRushSirBumRushVor 4 Tage
  • Where is your review of Galaxy Smarttag+? Every reviewer says its the best by far.

    RedBlueSpotRedBlueSpotVor 4 Tage
  • Choice? That's an ultimatum of a super villain. It's LITERALLY join me or die.

    Kit-13-LuckyKit-13-LuckyVor 4 Tage
  • Did anyone just see the number of apple devices he has 🤔...

    John IwuekeJohn IwuekeVor 4 Tage
  • MKBHD is the original Remora! :)

    Vignesh MiriyalaVignesh MiriyalaVor 4 Tage
  • 12:31 no need to thank me. (Ur not going to)

    sufiya malgaonkarsufiya malgaonkarVor 4 Tage
  • idk, not only are these companies in a hard spot, but i feel like apple is too. the only solution to any of these problems is either for apple to just stop making new products, regardless of the demand for certain products, or price hikes to keep things “fair”. they charged $10 for apple music, and Spotify is pissed. if Apple charged $15 or $20 for it, nobody would buy it 🤷‍♂️. they could charge $50 for airtags to keep things fair for Tile, but then nobody would buy it. i feel like i could go on forever

    Matt RossMatt RossVor 4 Tage
  • I wonder if the Connection series buy James Burke is on Curiosity Stream? That show blew my mind when I was younger.

    Joe PresteraJoe PresteraVor 4 Tage
  • Can't the Tile be on the apple network and their own Tile network? At the same time

    May4RealMay4RealVor 4 Tage
  • What about beats

    TeoTeoVor 4 Tage
  • android for life !

    Prakull SharmaPrakull SharmaVor 4 Tage
  • The crabby german coronally play because ornament physiologically marry amid a odd surname. shivering, learned noise

    Caren ShawneeCaren ShawneeVor 4 Tage
  • The other styli were horrible before Apple pencil. It makes much more sense. And amazing video marques😎

    Bharat Kumar GuptaBharat Kumar GuptaVor 4 Tage
  • Humans, including me, are all retarded. Mainly though Apple users....They see the apple quicksand, they know it's apple quicksand....and they walk right into it...

    Mutsu HanmaMutsu HanmaVor 4 Tage
  • What if tile can be part of both networks! They can do that!

    Paul-Etienne ChadenetPaul-Etienne ChadenetVor 4 Tage
  • What *should* Apple do though? If they block products from their ecosystem it's not fair, and if they let products use their ecosystem it's also not fair. So how can they execute their stuff in a more fair way? It's a hard problem for sure.

    JayJayVor 4 Tage
  • It would be really helpful if u could do a review on best 2 in 1 laptops for the forthcoming year

    Sankalp GuptaSankalp GuptaVor 4 Tage
  • I don't get the purpose of this video tho. "I encourage you to pay attention to this." pay attention to what? apple made one of the most successful products of all time (iPhone). are you saying that apple shouldn't do things like make airtags or put the flashlight on the Lock Screen?? I personally follow (for about 10 years now) u for your reviews and opinions and I don't recall u stating a single opinion on this one. if these companies had the appropriate patents there would be nothing apple could do. if something like an app is patentable then maybe companies shouldn't make their whole business model around that. as mr. wonderful from shark tank would say "the big guys will crush you like a bug." simple business logic.

    Jon ReedJon ReedVor 5 Tage
  • We can argue for the sake of arguing, but in the end what matters most is the end-user and their experience. I will always choose what works best for me and if that is an Apple product, so be it.

    Radu Teodor DragosRadu Teodor DragosVor 5 Tage
  • That huge AirPod pro on the side of the Mac was subtle but eye catching. It means that m warjish this video! Lol.

    Roger bravoRoger bravoVor 5 Tage
  • It's also really interesting how Apple left some categories entirely. I LOVED the Apple Time Capsule/Base Station, it was a router + seemless backup. Granted now most people backup with iCloud, but even stripping that feature out, they still had a pretty good router that integrated well with MacOS. I'm guessing that their marketing team decided that it was a difficult market to penetrate/compete in.

    Bryan BofillBryan BofillVor 5 Tage
  • From kerala with love

    Aibal TechyAibal TechyVor 5 Tage
  • Nevermind it if its a better product, specially when its included for free within the IOS